Flipkart, Amazon, Paytm sales: Do e-tailers mislead customers with discount, deceptive ads?
The E-Commerce festive sale war between etail giants Flipkart, Amazon and Paytm has drawn a tepid response on social media with many customers posting screen grabs of their bad experience on the first day of the four-day discount offers. India's best funded startup Flipkart, which kicked off the season with its sale at 12 midnight, did not trend on Twitter or Facebook even after 12 hours of the sale. Neither Amazon, which started the sale for its Prime subscribers at noon, nor latest entrant Paytm Mall found a spot at the top. In the previous editions of the sale, Amazon and Flipkart have trended for hours, an indication of how many people were talking about it on social media. Till Wednesday noon, Mumbai rains was the top trend. However, consumers did take to Twitter to post screenshots of their complaints. These included orders getting cancelled, and instances of MRP being jacked up to make discounts appear more attractive. One of them showed a higher MRP displayed for an...
